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Our Team

Meet Our Founder

Dr. Sumona De Graaf is an organizational psychologist specializing in motivation and what drives people. She has worked with founder-led businesses, family offices, venture capital and private equity companies, and boards and management teams across the public and private sector. Her work spans a variety of industries with one commonality: 

to unlock the potential of leaders to achieve their goals.  


Most recently a F300 CHRO, she helped transform a culture to be more customer and human-centered, while also building durable talent practices that enabled the company to leverage its most critical asset - its people. Prior to this role, Sumona worked for ghSMART, Bloomberg LP, American Express and Goldman Sachs in a variety of leadership positions, always centered on helping human beings, of all backgrounds, to achieve their aspirations. 


Sumona is called upon by Boards and C-level executives to help them navigate their most challenging leadership issues. As a social scientist, she uses data to draw insights, and as a career practitioner, guides her clients to redesign habits, processes and practices to create lasting impact. 




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